During a normal year people are on vacation for some portion of the summer, including your competition. This year, as you would expect, may have more people looking to take a break. The translation could be MORE opportunities for your business…why?
Competitors may assume customers are on vacation
Many sales reps assume that customers are on vacation (and may not want to be bothered) so they relax their sales efforts. They are thinking “I will pickup my efforts when they return in September.” Even if 20% of your competitors are less assertive during the summer, this opens the door for you!
Develop a plan NOW!
Figure out the following NOW, so you can spring into action ASAP:
- Customers and partners you want to target this summer
- How you want to approach them
- Help you will need (from your company and internal coaches at customers)
- When you will start
Hard work now will pay off in September
People are generally in a better mood in the summer…so it is a great time to open new working relationships and further develop existing ones. Investing time and energy now will reveal new opportunities and have you ahead of your competition in September!
Feel free to contact me directly for ideas and/or help on this or other topics!
Sign up as a subscriber for exclusive weekly emails with additional ideas on my home page (just scroll down)!