Getting “ghosted” by a customer?

This is a common topic…my 7/23/2021 email focused on reflecting on your preparation.  I thought some ideas on how you might move forward would help…

  • Do not take it personally
    • Move on…it is business
  • Identify other contacts in the account
    • Who else do you know in the account that might be able to help you with insight?  How about contacts at partner organizations that are active in the account?
  • What information can these contacts provide?
    • Can they help you learn about why you are not hearing back?  What is the customer focused on?  How is the decision process going to work?
  • Adjust your plan
    • Based on what you learn, adjust your plan for approaching this account. 

Feel free to contact me directly for ideas and/or help on this or other topics!

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