- Do not take it personally
- Move on…it is business
- Identify other contacts in the account
- Who else do you know in the account that might be able to help you with insight? How about contacts at partner organizations that are active in the account?
- What information can these contacts provide?
- Can they help you learn about why you are not hearing back? What is the customer focused on? How is the decision process going to work?
- Adjust your plan
- Based on what you learn, adjust your plan for approaching this account.
Feel free to contact me directly for ideas and/or help on this or other topics!
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